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Shop Talk - Survival Tactics for Slower Periods

  • RecRoom 1 Lackawanna Plaza Montclair, NJ, 07042 United States (map)

Real talk: slow seasons happen. Most retail businesses make 70% or more of their sales during the holiday season. Spending trends can be effected from everything to weather and political issues. So what about the down time?
We're workshopping real strategies—how to move product when foot traffic drops, promotion that doesn't feel desperate, and what actually works when Instagram isn't converting. Bring your questions and your war stories.

Lead by:

Georgia Varidakis Simoes (me!), owner of 2 retails store in Williamsburg, Brooklyn from 2008- 2014, your MF curator and GM & Director of events for Lackawanna Station.

Michelle Ward, GM and Co-founder of RecRoom.

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May 11

Screening & QA: "About Those Miscarriages & Other Messes I've Made"

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May 15

CreativeMornings: Community Takes the Stage